Yukinobu Yokota is featured in a design thinking book "How to Make Design Thinking", Nikkei Business Publishing May 2016.

Online store site

The middle class of India is expanding drastically and is expected to increase steadily its buying power. We see not a few similar points with Japan’s high-growth period in 60’s and 70’s, while their service demands also reflect Indian current conditions and their social and cultural peculiarities.
Based on the results of the fieldwork of visiting Indian families in the past 3 years, in this workshop Japanese participants, together with IITH students will come up with ideas on new experiences that change Indian middle class peoples’ everyday life. We will aim to create innovative ideas analyzing Japanese successful services and using analogical reasoning.

Workshop overview

IITH student review

i.lab's project case of Mitsubishi Heavy Industries, Ltd. is featured in "Official Guidebook to KEIO SDM: System and Design Thinking for Creating Innovation".

News release from KEIO University

Yukinobu Yokota was invited to International Conference on Interaction Design 2013 in Tsinghua University as a guest speaker. Organized an innovation workshop titled "Robot meets life" and joined panel discussion session in the conferrence.