i.lab i.lab


About i.lab

i.lab is an innovation consulting firm for creating and realizing innovation. It was founded in 2011 by the University of Tokyo i.school’s team of directors. i.lab is, where the University of Tokyo i.school utilizes the knowledge of innovation educational institutions along with professional organizations around the world, and creates its own evolved idea creation and management ideologies to provide consulting services.
General consulting firms concentrate on project design and management, but at i.lab, we also commit ourselves to creating ideas.
The projects of i.lab are not only about science and technology - while placing importance on the perspective of people, we create products, services, and businesses that lead to innovation. In addition, we also engage in consulting work to build a framework for innovation for business process design and organizational reform so that continuous and effective new products, services and business are effectively created within the client company.
As for project implementation, making full use of our domestic and international network, we will implement projects with optimal members comprised of specialized and interdisciplinary consultants, designers and creators. Members with diverse backgrounds will, for the idea generation process that is based on the best academic knowledge, continue to create ideas that are new and people-centered.


Portrait of Yukinobu Yokota

Yukinobu Yokota

Managing Director

The University of Tokyo, i.school Director. Director of NPO Motivation Maker.After graduating from Kyushu University Department of Physics, he earned a Master’s degree in Condensed Matter Physics from the Kyushu University Graduate School of Science Office, and dropped out of the University of Tokyo, Graduate School of Engineering, Department of Advanced Interdisciplinary Studies doctoral program.
After completion of the master's course, was involved in business strategy, organizational reform, and management consulting business, such as brand strategy at the Nomura Research Institute, technical assistant and doctoral students at the University of Tokyo Research Center for Advanced Science and Technology, involved in development of functional surface material and examining practical application in the industry.
Currently specializing in process design and management methods for innovation, he is involved in practical research, educational activities and consulting activities that go beyond the boundaries of the university and industry.

Portrait of Hayato Shin

Hayato Shin

Business Designer

The University of Tokyo i.school program manager. The University of Electro-Communications, Graduate School of Intelligence Department of Mechanical Engineering graduate (President award deputy representative). During graduate school, he engaged in the research and development of industrial autonomous mobile robot in a company in Italy to where he was sent on a government-sponsored scholarship. Currently, in addition to consulting activities at i.lab, at the University of Tokyo i.school, he is also focused on educational activities and collaboration with foreign universities and companies serving as the main representative.
At i.lab, while taking advantage of his background in engineering, he is involved in research and development, vision development, and new business development for automobile-related companies, housing equipment manufacturers, and cosmetic manufacturers. In addition, our strength is not only in consulting business development, but support for idea generation based on basic technology, and we have obtained 15 patents in collaboration with clients in 4 years through i.lab projects.

Jun Murakoshi

Product Designer

Representative of Jun Murakoshi Design
He earned a Master’s degree from the Chiba University, Graduate School of Engineering, Department of Design Science and another Master’s degree from the Royal College of Art (RCA), School of Design, Design Products Department.
He served as a project researcher at Chiba University, Graduate School of Engineering, also as a project assistant professor at Chiba University, Center for International Education, and further as a project researcher at the University of Tokyo, Center for Knowledge Structuring before taking his current position.
He continues to engage in personal design activities at Jun Murakoshi Design, and has exhibited and won numerous awards in Europe and Japan.

Tomohiko Terada

Business Designer

Received a Master’s degree from The University of Tokyo, Graduate School of Frontier Sciences, and an MBA from ESADE Business School in Spain.
Worked as a patent engineer for Canon Inc., managing intellectual properties in the fields of mechanical, electrical, and image processing technology of cameras and camcorders, as well as contributing to intellectual property strategy formation in Latin American countries. During his MBA, worked on implementing co-creation and innovation projects for the R&D departments of local companies. Upon receiving the MBA, moved on to a European strategy consultation firm, involved in the development of the growth strategy for the automotive and electronic industries.

Ikuei Nakayama


The University of Tokyo, i.school Communication Manager
He graduated from the Waseda University, School of Social Sciences.
He engaged in marketing and product planning for the Lexus brand at Toyota Corporation, then gained experience working with a wide range of industries in the consulting business at an international advertising and public relations company before taking his current position.
He has served as the Communication Manager at the University of Tokyo i.school since 2014. He is involved in the planning and management of the businesses related with the EDGE program (auxiliary business of the Ministry of Education, Culture, Sports, Science and Technology) along with and the implementation of innovative schools.

Shintaro Irie


He graduated from the Nihon University, Faculty of Science and Technology, Marine Construction Engineering and earned a Master’s degree from the Keio University Graduate School of Media Design.
He majored in Industrial Design in hydrophilic space during his undergraduate years, and learned the basics of the construction sector. In the master’s program, he carried out practical research in cooperation with industries on the methodology of service design across fields such as business, design, and technology before taking his current position.


At i.lab, we are also actively engaged with outside experts who are at the top in the innovation field in the world, to carry out practical research activities, for the evaluation and implementation of products, services, and business ideas, establishing ourselves with a system where we can obtain a wide variety of knowledge and opportunities.

Portrait of Hideyuki Horii

Professor Hideyuki Horii

i.school Executive Director
Professor of Society Foundation Department,
Graduate School of Engineering, University of Tokyo

Graduated from Department of Civil Engineering, University of Tokyo in 1980, graduated with master's degree, doctorate from Northwestern University. Specializing in social technology theory, international project theory, innovation education theory. As i.school executive director, he oversees the i.school management. As center director of the Center for Knowledge Structuring, University of Tokyo, he promotes research and development on the theme of structured and value of knowledge to be distributed. Author of “Social technology for problem solving" (Chuko Shinsho), "Social Technology Theory: design of problem-solving” (University of Tokyo Press) and others.

Portrait of Hirokazu Hasegawa

Professor Hirokazu Hasegawa

Professor of Waseda University Graduate School of Business
Chairman, Global Venture Capital Inc.

Director, The Japan Academy of Family Business. PhD, certified public accountants, securities analysts. After working at Nomura Research Institute and JAFCO, he established an independent venture capital firm Global Venture Capital where he currently serves as chairman. Achieved successful investments within venture companies not only in Japan but also overseas such as in the United States, India, Britain, and China. Has leadership experience in managing numerous startup businesses. From 2012, he began teaching entrepreneurship at Waseda Business School as a professor, and together with the appointment to various government committees, he is putting in efforts to develop a venture ecosystem.


Company name Innovation Laboratory, Inc. (i.lab)
Date of establishment December 2011
Location of head office Mouri Building 705, 2-14-5 Kojima, Taito-ku, Tokyo
Company representative Managing Director Yukinobu Yokota
Business summary Innovation consulting, Business strategy, Brand strategy
Number of staffs 15(including part-time staffs)
Major Shareholders Yukinobu Yokota (i.lab Managing Director, The University of Tokyo i.school director)
Main banks Japan Finance Corporation, Seibu Shinkin Bank, Sumitomo Mitsui Banking Corporation
Representative telephone number 03-6869-1949
Inquiries info@ilab-inc.jp